Each season H & M looking to revolutionize the world of fashion with star collaborations with top designers of the moment. This time it was the turn of Lanvin. The French firm joins the Swedish house of the hands of his two great figures: Alber Elbaz and Lucas Ossendrijver.
The collection will go on sale Nov. 23 at more than 200 H & M stores worldwide. And until February of this month we will not know what the collection is now locked. What we do is imagine that there will be more than a murderous look in stores that day to stay Lanvin's clothes for H & M.
In the words of Alber Elbaz:
H & M got in touch with us for a partnership and see if the dream had come true in Lanvin could offer to a wider audience, not simply provide a dress for less money. I've always said would not conduct a mass market collection, but what intrigued me most was the idea of H & M to create a luxury collection instead of making something completely Lanvin public. This was a unique collaboration. It has been shown that two companies like ours, at opposite poles, they can work together because we share the same philosophy of providing joy and beauty to all men and women worldwide.
Lanvin retain its identity:
Lanvin will give H & M a touch of luxury, typically French, who also is also modern and creative. It is a collection Lanvin 100%: this court, that style, ... with the objective focused on the form and details for him and her.
Now I just have to wait and think about the wonders that can bring us Lanvin for the pocket of all mortals. Any bets?
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