Finally, H & M sell clothes through a new online store!

If I had to stay with a change or important event last year that would open the online store Zara . Great move by Inditex has left them very, very well with some statistics that say that 1% of consumers who come every day buy something. What makes this lack by joining more than established market? Yes, H & M.

The Swedish firm, the second most powerful in the world in a matter of low-cost brands, behind Zara, open from mid-year its first online store in the United States, which considered the largest online marketplace for all current.

This announcement was made at the same time announce the opening of 250 stores over the next months. H & M and would add to Topshop, Asos, Mango and lots of style that makes the Internet have been a perfect complement to your business. Now have to wait when opened online store for the Spanish market. Any bets?

For if we are curious. H & M achieved a net profit of SEK 18.681 million (2,111 million euros) at the end of its fiscal year. A 14% increase over the previous year. In November 2206 he shops around the world. 243 opened in 2010 and closed 25.

In contrast, in Spain, H & M has fallen 3% to EUR 690 million profit, up 3% from the previous year.

Track | Style Crunch
In Jared | Forward campaign of H & M Spring / Summer 2011