The importance of staging on Fashion Show

In fashion, the proposals that show the designers are the most important, but what would be a good parade without a successful staging? The interior Sara Cortés is one of the most prestigious interior gateway, and told us how he carried out his latest work: the parade of Andres Sarda in the latest edition of the Pasarela Cibeles.

Everything merges to transport the viewer into an imaginary world.

Parades designer has worked five seasons for Andres Sarda, the same as for Pepe Botella at the Bridal Fashion Week. Also four seasons José Miró designing and producing the show at the Pasarela Cibeles, and some design work and production of sets for campaigns Tous, Cos, Oysho, Pepe Peñalver, Vogue and Metal, as well as production stands at Bread & Butter for firms such as Chevignon, Oakwood, Wad Magazine for Napoleon, Rubber duck, Revolution and Jhayber

A study of more than two months of dedication, culminating in the same time when the parade starts, the lights, music and library.

According to Sara: "This is made possible by a process involving a close working relationship and communication with the client to carry out staging that best glorifies the collection. This is the main objective sought in each project, which is achieved by taking care of every detail, both in the design and production, stage management and backstage. "

For the parade of Andres Sarda, the designer is immersed in the imaginary world of Latin American culture in its color and strength of their images. From this premise, Sara tells us that a single gateway designed for the occasion, presided over by a portrait inspired by the figure of Frida Kahlo.

And this resulted in a lush walkway of color, flowers, animals and Mexican icons that are twisted to follow and wrap the world in elegant yet light, ending in a skull Mexican with a striking set of colors.

Is currently involved in the parade of Pronovias to be held next May, which will be attended by 1700 guests.

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