Prada goes public How much is the brand that saw "the devil"?

Something is happening in Prada. Yes: the collection has been one of the most photographed on the covers of fashion. And yes, this fantastic collection has become a favorite of celebrities. But Prada is spending a lot more. Goes public in Hong Kong and expectations are soaring. As the benefits of having won in 2010 announced Miuccia Prada and Patrizio Bertelli: More than 20 million euros.
Baroque Prada reinvented this season. Baroque and stripes, tropical prints ... to the spirit of fashion (a bit sad and faded) Prada reinvented. Miuccia, one of the most powerful women in the industry, has touched with her wand the banana stamped and given a touch cool. Does the formula? A touch of jazz, something charleston style, skate, sex appeal, stoles, tight cuts, pleated skirts, jackets wide, rare, impossible hodgepodge, pure colors, heavy ... We were, remember, a languid and sophisticated fashion. They seemed to cool off and had to be half mad, absent, indirect, lost ... unattainable. Glamour and fun were at odds. But no, no, Prada has wanted to change. Now the Italian manufacturer's advertising models suggestive look at the camera, conquer us with their looks, have fun while dancing ... Although not smile or even be killed. In the midst of global economic crisis has left the Italian house the sophistication and coolness of their advertising to give it a tousled, friendly, reminiscent of the Roaring 20. Yes those who lived before the fall of 29. Boom years. Since that seems to live the house italiana.Los Mr. Prada, which are of "bowling" for investors to "bite", announces profit almost insulting in the times in which we live. It is no accident, nor pride. Your thing. When a company goes public is to be desired. The firm, which closed 2010 with revenues of 2,050 million euros (up 31% over the previous year), has chosen Hong Kong trading floor of the enormous potential of the Asian market for luxury brands. And is expected to reach IPO 15,800 million dollars. It is not the first time the top band (which also owns Miu Miu and other luxury brands), tries to go public. You've tried on two other occasions, but without success. And that also gave magic numbers to conquer the markets.

But go into the house Prada and meet its inhabitants: Miuccia Prada and Patrizio Bertelli. She: the artist, the talent that made nylon bag a luxury and desire to implement a single metallic logo. Miuccia, creative that does not give interviews if there is art in the environment (and few). Him: Patrizio Bertelli, a genius of the financial architecture, management, marketing and expansion.

And the guest of honor: Anna Wintour. The archipoderosa director of Vogue USA. Do not forget that the ice woman became popular outside the environment of fashion thanks to a book later made ​​into a movie: The Devil Wears Prada. And the title is no accident. Wintour is an avowed fan, and that Anna is your number one fan is the best thing that can happen if you have to do numbers in the world of fashion and luxury. Moreover, in the September Issue documentary you can see how the director is involved in the decisions of the firm. It seems that more than one fan is his "consultant" particular ... Mmm, I think I show the cover then Anna has avera-summer-2011 "> Prada Spring-Summer 2011.

But what if the house goes public? What happens to the inhabitants of the mason if this is sold? What if Miuccia has made this collection "banana" thinking of retiring to the Caribbean? And call her friend Anna to take a few mojitos. And if joy that oozes the collection is inspired by the freedom they expect soon Patrizio and Miuccia breathing. Perhaps the artist can engage in only "artisteo" and Mr. Bertelli finally break from financial ... lace. What if they leave? But no. In principle, juicy stay with salaries of more than $ 15 million and the mission to strengthen its international expansion (read in five days.) Steve Jobs also stayed at Apple and then clear out the street. Remember that Ford abandonón Gucci and although it remains an interesting value (and this season the collection has been winning horse) is not safe value.

But no ... They continue to control the company with more than 50% of the shares, as I read in Five Days. They are the company And how much for it? With Miuccia and Patrizio in front, with his creative talent and financial lot. And investors are there, turning the numbers, and are free to move to more fashion. Soon we will know how offered by the brand. For now, you can see the video and see how morale is Prada:

L Official Website Prada