We do not know. But look at the Autumn-Winter 2011/2012 campaign of Proenza Schouler leaves you the same feeling in the body that Munch's scream. Before us is a female plant exhausted, defeated, scared, which lacks only a deafening cry to show their weariness of life.
Is this what makes selling fashion? Is what makes us dream, imagine, want to buy?
The thing does not improve, and between the thinness of the model, shoulders slumped, eyes closed and his hair wrong we were in bad taste. A curious way to represent the most colorful season of Schouler.
In Jared | Fashion Campaign Fall-Winter 2011/2012