Wednesday, August 31, 2011

Levi's Autumn-Winter 2011/2012: dedicated to young


After 138 years in the market, Levi's launches its first platform to be creative and campaigns worldwide. Under the name of Go Forth, the firm specializes in denim clothing, pays tribute to the legacy of the firm and committed young people who are building a better future.

In recent years Levi's has tried to improve and rejuvenate their collections as well as give a radical change to its stores. He wanted to attract an audience, that he lost and it seems that is slowly coming back to get.

To bring the feeling of "It's our time" mark has turned director Ralf Schmerberg to create a short 60 seconds we saw a few days, including scenes of the German landscape of Berlin to the Baltic Sea, as the true pioneer of Berlin youth , one of the avant-garde cities in Europe.


The spot includes the poem The Laughing Heart, written by American novelist and poet Charles Bukowsky, and is directed by Ralf Schmerberg. Press images have been photographed by the Americans and Randall Mesdon Jeff Luker. The entire campaign is created in collaboration with the Oregon agency Wieden + Kennedy.



In Jared | Levi's, the controversy is served
Official Site | Levi's

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