It seems that the last word in fashion is to make advertising campaigns in video form. And for that ride a script (often meaningless) where the garments are exposed to the best possible way: live and direct. The idea is not bad, check out the clothes in motion, the fabrics are best seen and though (many of us) do not have money to buy those clothes we get an idea of how we would stay.
The latest firm to sign up the car of the films has been Italy's Gucci. With these fabulous dresses that have been submitted for this Fall-Winter 2011/2012, who would not want to make a film with them! Transparencies, heart necklines, muslin, gauze ... Everything becomes very exclusive and not suitable for everyone.
Under orders from photographers Mert & Marcus, the film (so to speak) has no argument, much less a script, in it we see the clothes and accessories at its best. The only conclusion I reach is much damage would get one of those dresses. On second thought the result would be the same as my perch far from the models ...
Video | Gucci
In Jared | Isabeli Fontana is New York at her feet and dressed in Donna Karan (Fall-Winter 2011/2012)
In Jared | SOS to my visa! Pre-Lookbook Gucci Fall 2011