Tuesday, September 13, 2011

Ailanto Interview: Spring-Summer 2012 at the rate of German contemporary dance

Ailanthus sketch Spring 2012

Ten years have passed since I began to march in Ailanto Cibeles Madrid Fashion Week. And for the next Spring-Summer 2012 promises to surprise once again, this time inspired by the French painters of the Nabi movement and contemporary dance in Germany.

Ailanthus has on view both in the domestic market with its new store in Barcelona, ​​as in the international market, especially Japan, where they love their original prints and where they dream of one day parade and the United States, where they will begin shipping in the chain Anthropologie. An accolade that opens the gates of the American market.

Exclusive to Jared, the Muñoz brothers later on what we see on the catwalk on the 18th September. We look forward proposals and its always fresh and contemporary.

Fall 2011 Ailanthus Autumn-Winter 2011/2012 Ailanto

What are trends in the new collection you are going to present on 18?

Reconstruction of wearing lingerie and dresses seemingly simple structure. He plays with the concept interior / exterior, gaining prominence linings and fabric overlays. The silhouette is straight, completely vertical. The pleats are subject gathers held, highlighting the sights, yokes, the polished and seams.

In what have you inspired?

The importance of color and the relationship between painting and decorative arts in the compositions of the artists of the French movement Nabi (Maurice Denis, Edouard Vuillard and Pierre Bonnard) and the work of contemporary dance choreographer Pina Bausch, are the premises of Ailanto to build her spring-summer 2012.

What colors, fabrics and patterns we see?

As for colors see yellow gold, pink or greenish blue, faced with neutrals such as cream and matt, brown, green brown and black. The pictures on the clothes fade into fine pleats, are blended with glazes and apply detail rustic raffia ribbon, strips of small beads or chrome washers. The garments are decorated with fine fabric woven braids and silver chains. Overlap the tissue and keep watch on the web of networks that add new textures, taken from a strict structure. The patterns of floral and animal motifs are inspired by the painting nabi and his approach to art under glass, tapestry, ceramics and jewelry.

Ailanthus Spring 2012

What pledge or look is the highlight of the collection?

All series end of the parade straight dresses inspired volumes choreographer of contemporary dance in Germany.

It is a year of opening your shop in Barcelona, ​​what is the balance? Is it very different from being in a multi-brand store?

The balance is very positive. We believe it is the best way to see what the client Ailanto for our brand and have direct feedback from each collection.

Ailanthus store

What changes have you made ​​the internet and fashion blogs to your collections and your business strategy?

We believe that blogs are a great support specialist for the brands and we are very grateful for this support and interest shown by our work.

When we presented the collection of winter, with a guided tour of the exhibition of the photographer Lartigue in Caixa Forum, the online media response was very important.

¿Apostáis by Cibeles Madrid Fashion Week, or you have the bug parade in another Fashion Week?

We would like to experience present our collection in Japan in the near future with a model casting Nippon.

What are your favorite designers?

Yves Saint Laurent, Halston.

What muses and women inspire you?

We have served deisiainmjrstndvrares as diverse as Peggy Guggenheim, Faye Dunaway in the film "Eyes of Laura Mars" or Veruskha in "Blow up".

Tell us your plans for the future.

At this time and hand chain Anthropologie stores have begun our entry into the American market in all outlets of this chain and its online sales portal and we hope to open his hand a wider distribution network in the U.S. .

In Jared | Calendar Cibeles Madrid Fashion Week Spring-Summer 2012



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