Sunday, November 27, 2011

Max Mara coats: 60 years of Italian fashion


Under the name of Coats!, In Russia you can enjoy a journey through all the decades of Italian fashion, analyzed through the evolution of Max Mara coat. Can you imagine an exhibition only coats? For this powerful idea can be seen in the State Historical Museum in Moscow, an impact of glamor and history.


There are several sections. Stresses the part devoted to the more refined coats of fashion history, followed by a historical vision of Max Mara Group. About 70 original models that run from the 50's until today, as are the famous camel 101,801, the trench, and coat with leather edges that surely would have cuativado Catherine the Great.


There is also a section devoted to numerous photographs of author Max Mara made ​​to cliché masters such as Richard Avedon, Sarah Moon, Steven Meisel, Craig McDean, Mario Sorrenti and David Sims.


It also removed the file presented sketches of the group and made by designers who have collaborated with Max Mara along its route. These are big names such as: Emanuelle Khanh, Anne-Marie Beretta, Karl Lagerfeld, Jean-Charles de Castelbjac, plus designer Nanni Strada, who created in 1971 for a collection of maxi Sportmax coats futuristic folk style.


The privileged few can see until 12 January.



In Jared | Max Mara Spring-Summer 2012: moving heaven and earth
In Jared | eyeglasses and sunglasses Max Mara Spring-Summer 2011

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