Fashion in the Field

There are hundreds of ways of understanding the business world. And also the world of politics. While in Spain industries (each and every one, and fashion is no exception) generally meet with politicians in campaign for subsidies, grants and greater institutional support to get make a success of their projects in the U.S. business lobbies they have no problem supporting candidates with something as committed as fundraising, the largest political compormiso can be taken after the vote.

In the recent election campaign that we have lived in Spain the only relationship between fashion and politics has shifted from goods aburridisimos style analysis of the candidates (which should rather talk about the total lack of it) that brainy "stylists" wandered about the deep ideological connotations windosor knot. Not a single designer has ventured to give his public support for any of the options presented.

But not everyone works the same, and the United States and led by the all-powerful director of Vogue, Anna Wintour , a group of distinguished designers, among them are Tory Burch , Joseph Altuzarra, Rag & Bone , Diane von Furstenberg , Marc Jacobs , Thakoon , Alexander Wang , Narciso Rodrigue z Jason Wu have created Runway to Win , a site from which to show their support through various merchandising products designed exclusively already be booked ( you will see by clicking here ): shirts, bags , handkerchiefs looking for a different link with voters and thus multiplied the price of a basic tee as those of Proenza Schouler and Marc Jacobs that cost $ 45 each.

They have not yet come to light all the contributions, but this development is a good way of knowing where the shots go. Although after seeing Obama fever suffered by the fashion world in 2008, in which his face and his name came to march in designs Jean-Charles de Castelbajac or Sonia Rykiel , we should not feel extrañandos to an initiative like this.

Now we can only wait and see if they are successful projects and expected tax collection and cross borders. And entry is much simpler thoughts about supporting a cause you believe in if you get something besides a designer to your house, and political marketing gurus are always with an eye to what is done in American presidential campaigns .

In Jared | Michelle Obama's style, is the new Jackie Kennedy?
In Jared | Election campaign in fashion shows