Monday, January 30, 2012

Ginta Lapina, the face you see almost everywhere


Under this unique and exotic name hides one of the top models. Cold in appearance and sometimes even bland, she has managed to outshine illustrious names both on and off the runways in recent seasons.

Her long blond hair and light is one of their best cards, but their features in Eastern Europe do the rest, with very defined cheekbones and a look that has bewitched the great industry, opening and closing parades and hoarding a number of campaigns of both fashion and cosmetics. Aim your name, Ginta Lapina.

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Following in the footsteps of the great model Edita Vilkeviciute, Ginta Lapina not only has in common with her ​​nationality (both Lithuanian), but agency and to share similar paths relatively save distance.

Although gave them their first steps in Riga (his hometown) this beauty of 22 years soon began his American adventure. At just 16 years and would see in youth fashion catalogs like Delias signing his first stepping stone that helped him finish publishing months later at the Teen Vogue or even Neirman Marcus catalogs.


But his time teen model happen to the story very quickly, months later, we would see on the catwalk at New York Fashion Week working to design smaller, but that served as a showcase, and thanks to those appearances the firm Victoria's Secret fixed it in 2008 for Pink line, focused on the younger audience (pictured above).

Any radical change from that time and as always in these cases, the press eager new faces and animated by the agencies themselves who pull the strings and begin to talk about a new rising star, his name begin to appear more and more sites and the work start raining out of the blue.


In 2009 begins to make top numbers, not only by the number of parades but by name and their importance. Yves Saint Laurent, Dolce & Gabbana ... even closed the parade of Louis Vuitton and Nina Ricci would open the , even to march to Paris couture.

Many might think that this irruption of Ginta Lapina on the runways of top level could be a flower of a day, which moreover increasingly begins to occur with greater frequency. Nothing could be further from reality, year after year their numbers not only equaled but that was improving in quantity and in quality.

Special mention should be his career off the catwalk, but it was not until 2010 when we began to see her popularity campaigns. Sportmax (bottom) and Miu Miu are some of them but it was not a fashion campaign that would achieve worldwide recognition accurately.

In that 2010 becomes a global image of Yves Saint Laurent cosmetics line for his feline face and almost instantly become a hallmark for this season French maison conducted by Terry Richardson.


In fact the result of that campaign was so positive that not only repeated for YSL in 2011 but also becomes an image of beauty line of Jill Stuart and even is the new face of NARS for this 2012.


There are not into oblivion his last campaign for H & M, Galliano or Marc by Marc Jacobs priori greater pull media but perhaps its role is not as evident as in the campaigns cosmetic which seems to have found a true reef, a face that begin to see everywhere, and if not, at the time.

Image | Getty
In Jared | Model of the Week

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