We release calendar month and year with a Spring-Summer 2012 campaign full of controversy: the Pringle of Scotland . Why? You may wonder everyone. And is that as the images have been going around the world this season has been linked with that of Balenciaga Spring-Summer 2010 . So ... Where is the originality?
The snapshots (a total of two) we see a model posing for XXL and a cut version of herself to the side in smaller version (with a line marked specifically Photoshop). The campaign itself has little, the truth as I personally do not like anything, but it is true that the moment I saw reminded me of the other firm mentioned.
And is that the similarities are obvious: the structure is more or less the same and follow the same dynamics.
What do you think about you?