"If you want different results, do not do the same." Albert Einstein This phrase perfectly sums up the spirit that since the organization of the brand new Mercedes-Benz Fashion Week Madrid seemed to address this issue: a new date at the beginning calendar of shows to disagree with the parades of fashion week in London and would attract the presence of more foreign press and also a new sponsor to rename the gateway allows the budget is the same as the previous edition (3 million) despite the reduction of public subsidies they had suffered.
Now maybe it's turn to apply the same maximum range of firms that parade and wondering if the system is now used to engage the most appropriate and logical in order to fortify a fashion industry that has little to do with the real world . Because it is not sustainable gateway to this collection will not be manufactured, distributed or sold because these brands do not have factories, stores or customers that sell. Something that may be understandable in a designer who is starting his firm but not brands that have years of presence and that regardless of the quality of the collections that parade will never come to the stores, making these shows in a simple window name Designer to sell towels, deodorant or Pez. Although not fashion, that is what it is.
And is that what is clear is that there are other possibilities. Hoss Intropia and Miguel Palace are the example of successful collaboration that has been a benefit to both parties and other designers as Juanjo Oliva has embraced this formula, if with the English Court and from this spring can be purchased at 30 outlets all over the country. Perhaps that is the way when by themselves can not have anything more than a showroom.
Moreover, it has again become an issue marked by paradoxes. In a season autumn / winter in which the skins have been present in many parades and even two furriers, Jesus Lorenzo and Miguel Marinero, presented their collections in the official calendar (so did the best fur of Spain, Santiago del Palacio but in the Off) the prize for best collection went to Teresa Helbig , a designer who is not fixed on the calendar ever since always designs clothes for summer.
The music that accompanies the parade is always a topic of conversation, and this year thanks to streaming all parades allowed to see any interesting, also gave the opportunity to see how three designers ( Victorio & Lucchino , Juanjo Oliva and Kina Fernandez ) fell into the hype of this brand new 2012, Video Games Lana King ( click here to hear it ), and that precisely is the cover of Vogue this month , showing very little originality with some and how little they care repeat.
Others, however, as David Dolphin , know perfectly how the show and have no qualms about closing his show with Alaska, and Bimba Vaquerizo Mario singing "Absolutely," a classic Fangoria assuring them precious seconds on the news and a few minutes when issued the second part of reality that Alaska and Mario being recorded for MTV and followed them during their stay in Ifema.
As always, have been on the catwalk in Madrid some of the trends at the major international brands such as the 20's, flappers and jazz, the ladylike or inspiration at Balenciaga, everything always from a very commercial perspective because of the pragmatism they have no choice but to apply for the crisis that makes us think why many which fled before her.
Without this issue we may be no revolution at a point of no return and that more people have come to the conclusion that the solution to all these issues are in another phrase of Einstein: We can not solve problems by thinking of the same So when we created them.
I hope so. And if not, we will always have the Off, where it seems that shelters the fashion talent in this country.
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