Prada should be the example for all brands when it comes to taking care of your visual image. This is where the large maintained and other shipwrecked wanting to be modern . I do not remember a final launch of Miuccia Prada's signature that I have not excited from its artistic side.
The latest video from Prada is fantastic. I will have seen at least 20 times. And in a time of rapid consumption make the effort to restore to play is quite an achievement.
Again the team AMO behind the production and artistic direction, ie Pestellini Laparelli Ippolito and Fausto Fantinuoli. They have created a special work, while adapted to the wishes of Prada, which makes your job even bigger.
If Miuccia Prada knows how to use their weapons in their collections, from AMO I understand well, as if they were your subconscious. With a design by Jeroen Koolhaas and Lok Jansen, a photograph of Phil Meech, music by Frederic Sanchez, one edited by Brian Vincent Durkin and a video address by James Lima.
Collage culture, retro, the old-fashioned, the iconic, such as Jazz Gershwin himself mingling with the current electronic ... This video has it all. This is another criterion.