How difficult is predicting the future, and still more in fashion, an area in which changes every six months the direction of trends at the whim of the designers, and other visionaries coolhunters. However, a world where technology changes rapidly and the Internet is a tool that is constantly expanding, filling all the fields of innovation, fashion can not be left behind. Live the future!
The funny thing is that the more we advance in time, find more inspiration in the past decades. In an almost schizophrenic pace this summer, take the 90's and early 20's, but last summer had 70, while during the winter we took a look at the prevailing trends of the 40 and 50. From crazy!
However, there is a decade in which I looked into the future and trying to anticipate how vestiríamos for space travel: the 60's. In 1969, the man reached the moon, but during the decade he imagined a future interstellar much plastic was used in the designs, clean lines, and accessories hows goggles, helmets, boots and gloves. Pierre Cardin, Andre Courreges and Paco Rabanne introduced a new space age fashion.
Today, innovative designs can be seen in artists such as Alexander McQueen, Gareth Pugh, Hussein Chalayan, Martin Margiela or and of course, many Japanese designers. London remains the most groundbreaking gateway, but for now, few apart from Lady Gaga women dare to wear these designs literally. When they come to us, have been properly chewed, digested and adapted to right-thinking minds.
Recycling and the world will plop
Today recycling is not a whim but a necessity. How many items purchased during the year? Multiply these items by the number of people on the planet, and pollution involved in creating the fabric, cut, sew garments up and carry stores. How long this model will be viable as consumer and disposable?
So welcome are the initiative of H & M to use materials such as Tencel, a cellulose produced by reusing chemicals or organic cotton. Also welcome vintage and second-hand stores that are dedicated to transforming old garments to give them a new use.
Of course, technological innovations arrive in style. It is common to see over the runway garments cut with laser, digital prints, new materials and items that have a dual function: running shoes that help improve the shape, rain measuring voltage and pulse, clothing that keeps the temperature and winter or summer, fabrics that repel stains and mosquitoes. Research in the field of biochemistry and nanotechnology will help meet not only clothing aesthetic purposes but to serve for much more.
The future of online shopping
The online sale is still in its infancy. Here we have yet to see many changes. Since biometric devices to take your measurements so you can test virtually a garment without fear of error in the purchase to a faster way to buy from the gateway directly to your home, as proposed by companies such as Burberry. Another innovation will increasingly force is DIY: you choose a design (made personally or by a fashion designer), and then goes to manufacturing. Exclusivity in clothing never seen before.