The growth of the online store Asos is overwhelming. Its net sales up about 50% almost every year (even in difficult times) and the benefits of the British company also grow through the roof. Will there be a successful online sales to physical stores? Are we facing a new way to buy that integrates physical presence and online platforms?
The figures are still far from giants like H & M and Zara, but the frantic pace of growth of Asos, perhaps one day be equated. This year, Asos increased its turnover by 46% to 495 million pounds ($ 618.75 million euros), while pre-tax profits totaled 40.9 million pounds (about 51.125 million euros) . Planned for 2015 exceed one billion euros in sales.
The online store sales come mostly from outside the UK (around 59% of total sales), with the launch of online platforms themselves in countries like USA, France, Germany, Australia, Italy and Spain.
We have already mentioned more than once in Jared 's successful marketing policy of Asos, which constantly surprises with discounts, special offers, new brands, promotions, and a quality magazine that features big names like Olivia Palermo and Claire Danes.
Track | Fashion United
In Jared | Asos it loads the devil
In Jared | The fashionable online shopping just a click away, goodbye to physical stores