The three M's of Maison Martin Margiela is too big so if from WWD comes the rumor that H & M could sign with the firm for future collaboration all began to wonder if this is true or not.
From H & M Spain is known the rumor but no further. And if you know, it would not be logical to depart from the official communication line of the brand, let alone with such a subject. From WWD have also failed in the offices of H & M in Stockholm will confirm that rumor.
Faced with this avalanche of reactions of surprise, a possible policy to improve the image of H & M has already begun with Marni in its relationship with Versace , with which he achieved one of their exclusive collections looser.
A collection signed by Maison Martin Margiela would be perfect for H & M since the intention of seeking a specialized audience, who worships such signature and to partner with all values close to worship him many processed.
Of course by the brand bought by Diesel in 2002 would be a rare maneuver, if not inexplicable. It would ruin the independent aura created until Martin Margiela in 2009 confirmed that while he was away.
Despite the latter, which ultimately is the responsibility of Renzo Rosso, I would love to see a minimum approach for Maison Martin Margiela at H & M because of trying to get get something affordable, but after the last shopping experience with Marni I hope this come out ahead if the stock of the collection is greater (although the logic would impose an even lower stock for recognition among the general public).
It is good to start a Monday with rumors of this kind. Now they are confirmed.
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