Saturday, June 30, 2012

The vineyard is Joan Fendi Small in the fall campaign

Fendi 2013

There are many ways to achieve a great image for a campaign. Fendi is passed to the mountain and Karl Lagerfeld hangs from a tree in an instant Joan Smalls quite confusing for the Autumn-Winter 2012/2013.

The composition is classical, with the two vertical sides Joan Smalls employed as both the tree, which also provides a diagonal improve the readability of the image. And the blurred background, giving prominence to the foreground.

The site chosen was a vineyard 40 miles from Florence, according to Karl Lagerfeld has WWD , Who wanted to recreate the Italian identity. I do not spread it if I had not read, so something has to decide.

Official Website | Fendi
In Jared | Fendi Fall-Winter 2012/2013: the spirit of contradiction
In Jared | Arizona Sweet home: Lagerfeld and Fendi Dolce Vita for Summer 2012

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