Choose the option that many but presents Chloe with her new Fall 2012 campaign strikes me as a favorite.
Chloé campaigns achieve what for me is the most important show we want to be a woman. We do not know her age or her home or her boyfriend but with a very cool pose and styling in the literal sense, calm and unconcerned about the trends but marking them, we want to be them.
Anja Rubik and Suvi Kopenen pose a permanent place, bland and even futuristic. Its rustic chic styling does not seem to marry him but the creative team always manages to make everything seem to make sense.