Maidenform is still positioned well in the market and continues to innovate. Signing season intimate launches a collection of pieces ideal to enhance or hide certain parts of our body. For the Autumn-Winter 2012/2013 the company introduced three new lines with very feminine and timeless pieces of shapewear and lingerie.
The 90th Anniversary Collection pays tribute to the legacy of Maidenform by a retro-inspired collection at the beginning of the brand in 1922.
Each piece combines classical elements with modern technical innovations. And best of all it has been reinvented and its smooth parts can now say that clothes are sensual satin with lace and vintage details reminiscent of classic Hollywood glamor.
Sensual Shapes Collection is the secret of the woman with perfect curves. One of the most used items when celebrities donning a long dress party. This clothing line is made with new techniques that shape the female body where necessary, lifting, shaping and toning.
The padded bras improve the contour of the breasts the natural way and decorated with a simple and attractive. The new pieces of shapewear reduce the waist, lift the buttocks and thighs stylized.
Devotion Comfort Collection is a line just great. The fasteners have lace and, to provide the ideal support, cups incorporate a mesh fabric and a thin fleece coated wire. Shapewear garments are made with a soft subject, thanks to the latest technologies make it a pleasure to use and are virtually negligible under clothing, clothing ideal for ajustadísimas.
This collection will be available in October.
Official Website | Maidenform
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