To say that is the social network Instagram fashion that is probably obvious. But it's very interesting to see how each brand faces this new social network. Paper Denim Cloth, a brand of "cowboy luxury" of the most advanced and took a few years desparacida chose this photo for the mobile application for their return.
During the past 25 to July 26, Paper Denim was going to Instagram account in real time, pictures taken on a rooftop in Greenpoint, Brooklyn, who present their new line for Spring-Summer 2013 and will also your advertising campaign. The proposal also honors the first lookbook for the brand, which was performed with polaroids, is that many people consider the polaroids century Instagram XXI .
If you did not follow the action live you can see the making of and some of the photos that will be part of this catalog in his Facebook page . Probably not the last time you hear of something. And it is becoming increasingly clear that the future of fashion is on the Internet.