Saturday, August 4, 2012

The future of fashion campaigns is the video. For or against?

When this week show the new Autumn-Winter Zara and Zara TRF with Freja Beha Erichsen and Cara Delevigne respectively, many of you showed your appreciation to the images but comentasteis that clothes did not look. What was that catalog order then? But as always, Grupo Inditex does things with a reason, and this time the video is more important than the image.

And that is two short of just over one minute show in great detail the movement of the garment, how it looks and how. I like to see them both dressed like that and think, hey You can go well. This is not the collection of Alexander Wang and Carven, is Zara!. And just like that, I start to imagine how I'll combine this jacket full of applications. Or that miniskirt so great ... Yeah, I think the result is more than positive.

May require a static image to look good in each of the items, but what can I say: come to me wanting more. Have they got what they expected?

Official Website | Zara
In Jared | Zara Autumn-Winter season 2012/2013: This collection comes as rain in May
In Jared | Cara Delevigne, elected as the new model Zara TRF . Every day they do best!

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