The world has woken up today with good news: the H & M launch in Spring 2013 a new firm called & Other Stories. It confirms the rumor and the name , because this story is playing since March. Yes, and it will come saying for months but today at last! has become official.
But as already mentioned at the outset, the prices will be higher than COS , So I think it will be competing with brands like Sandro and Maje. Not fancy, but not low-cost. So before seeing the catalog I prepare financially to see if there is something worthwhile or not.
& Other Stories was created with the intention of offering the woman of today a wide selection of shoes, handbags, accessories, beauty products and clothes ready-to-wear. How could it be otherwise, the details and quality prevail in all its products.
With this new group signature H & M thickens its list of brands with a total of six: H & M, COS , Monki, Weekday, Cheap Monday and now, & Other Stories. What do you think of the news? Feel like more?
Official Site | H & M
In Jared | H & M can launch a new brand in 2013 with "higher prices" but not luxury
In Jared | Will "& Other Stories" the brand new H & M?