Monday, September 17, 2012

New York was a party


That the fashion industry is a serious business that is worth billions and employs hundreds of thousands of people around the world is something that everyone knows but is not worth remembering. But it also has a playful and escapist component, in which luxury and exclusivity mingles with celebrities sitting in the front row to give the parade flashy and thereby also attract more covers, minute heart programs or mentions on websites and also attend the wonderful festivals that are organized on the night of the parade to celebrate the work of the past six months.


As each designer has their own style on the catwalk also exists a unique style in these parties where the DJ, the celebrity guest on duty or attending coworkers make the difference between one and another. Whether a trendy club, the emerging style in movies and series showing the life of young trendsetters in the city and around the world or seeking formal dinners to raise funds for a good cause New York becomes a hive of parties where an invitation means that you are someone important in this industry, both as a seat in the front row.

Alexander Wang Party

With the new video section Garance Doré called "Pardon my French" can see the atmosphere of one of the first parties of this week's fashion, Alexander Wang, and the French blogger defined as one of the best of season.

It was held at a gas station and featured performances by Santigold and Courtney Love, among others, and with guests as diverse as Jered Leto, Mischa Barton and Julia Restoin-Roitfeld.

Birthday parties


Nothing like your own post parade party to celebrate your birthday. Or so they must have thought Betsey Johnson and Rodarte, and exploited the coincidence of dates for Laura Mulleavy celebresen Betsey's own anniversary.

Although of course the holidays were completely different: While in Rodarte, held in ACME (Nothing to do with the Association of Fashion Designers of Spain), and was attended by Tavi Gevinson and Kirsten Dunst, could see a craft pineapple cake with candles ( click here to see the video ), at the party Betsey Johnson celebrated his 70th birthday with a parade commemorating his career from the '60s, culminating with a blonde out of a cake under the confetti and Cyndi Lauper singing "Girls Just Want To Have Fun" and "True Colors" live .

As a curious note that the makeup of the parade was the responsibility of a Spanish makeup, Jack, who works for Maybelline.

Famous musicians regardless


Rag & Bone held its party at the Woolworth Building, and featured a DJ exception: Thom Yorke, lead singer of British band "Radiohead" and already has become a regular contributor to the brand and is a personal friend of Marcus Wainwright , 50% of the brand creative. Something for you to know the universe of the brand it will not be surprising to any follower of your blog , where they have everything they like in music, film, theater, art exhibitions, cars, outfits or anything else.

Although this collaboration can not strange to anyone as Yorke himself exclusively composed two themes for the parade earlier mark (you can enjoy by clicking here and here ) and was also responsible for selecting music in Spring-Summer 2012.


J. Mendel takes this time the upper hand with the most popular singer of the time, Frank Ocean, who performed live at their party, held at No.8 and also by sorpesa, delighting models like Karlie Kloss and Joan Smalls , fans recognized the rapper.

But this is by no means an exception in that Ariel Pink was in the Proenza Schouler party held at the Irving Plaza , and the Opening Ceremony party at the club Webster Hall featured Lil 'Kim and they were present in the MIA. or Chloë Sevigny.

The marriage of music and fashion is becoming a relationship that seems to have so much future and provide good results for both parties as film and red carpets. And the presence of the musicians more pointers on the most important holidays in one of the epicenters of the fashion world does nothing but confirm.

Images | Instagram, GTres
In Jared | Michael Kors lands in Spain with an opening party
In Jared | The New York emerging brands of which you will hear about shortly

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