Wednesday, September 12, 2012

The New York emerging brands of which you will hear about shortly (I)

row The Row, Chris Benz, Alice + Olivia.

On September 10, the sixth day of Fashion Week in New York , the most intense week of all for his many proposals, we saw recognized names including Theyskens' Theory and Jil Sander Navy shone but what emerging talent? Or rather, those brands far from Marchesa or Elie Saab and stepper are going strong. The Row and has become a staple of the emerging thanks to those behind it but rather points the other brands that will to speak.

The Row, Olsen and discovered the color

The Row

Big surprise that I've taken with the collection of The Row, the Olsen twins' signature. After just a few attempts to make it one of the most interesting to do in New York for the spring-summer 2013 change of pace and add to its usual range of black and white (these more in winter) passion red and navy . It reminded me of what is showing Ricardo Costa after Calvin Klein Collection. So I was happy, but I stay with her minimalist version with details of holiday classics. A correct collection.

Alice + Olivia, the 50 is the time

alice olivia

The 50 as modern life, to be updated and set a new fashion in 2010. That for other firms. Alice + Olivia few years has been growing steadily and is now one step away from taking a leap towards greater public (a step that recognize the brand name is pronounced as outside professional circles). This summer dresses show a bell, a rather formal style and feminine touches without going pop, more formal for a woman looking for her wardrobe to vary minimally who love Chanel and other big but prefer to opt for other ideas.

Marimekko, give way to pop


Marimekko is a brand new, even less is a new designer who seeks to change the market or take favors fashion editor. Marimekko is a Finnish company founded in 1951 and in 1960 was worn by Jacqueline Kennedy. Does the news? His leap to New York catwalk. With Noora Niinikoski to head left us see a collection whose prints I loved. For me this really is the summer. Except for the last part of the parade with diluted watercolors games I liked the rest, with Africa in mind out there.

Ann Yee, to take into account

ann yee

The American designer Ann Yee learned right from Jil Stuart with whom he worked and now flies free, and works with other brands like Alice + Olivia and Elizabeth and James, among others. A little further on this line will grow as their proposed insured are modern, original and wearable, three variables be difficult today with so much success. It lacks one of the girls called it-to become popular.

Chris Benz, hippie, urbanite, mixing vintage ... wins

chris benz

Chris Benz has worked for brands as diverse as Marc Jacobs and J.Crew. Then they see their collections and not surprisingly find some proposals as ambiguous, where you can find a wide variety of styles. He mixes in one betting look especially for the series of volumes, the layers overlap. The all or nothing. But the clothes solo show great versatility and attractive.

In Jared | Theyskens' Theory and Jil Sander Navy stand in New York
In Jared | "Being" Victoria Beckham: a twist for Spring-Summer 2013

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