Sunday, September 2, 2012

White campaign aims to show 2.0 and shows your video with Paula Echevarría


Is very close to see the new collection of Paula Echevarría for White. But in this sweet hopes new information is coming to us about this and the last is the video where we see the entire collection on it. Yes, and that is what is now fashionable among firms is launching their video lookbooks shaped. So there's no room to Photoshop or last minute touch ups and see how you really feel each garment. No gimmicks.

And what can I say, my idea seems great and I do not understand how they had not done before. An image is fine because you focus attention wherever you want as long as you want, but with the video we see the fall of each, how they feel, etc..

What do you think of this second advance?

Official Site | White
In Jared | Paula Echevarría Blanco returns with: the first pictures are here!
In Jared | The future of fashion campaigns is the video. For or against?

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