Monday, October 8, 2012

Chanel plays a guessing game with Brad Pitt in the first image for Chanel No. 5, do you respond?

"Why?", "Where?" And "Mystery?". Three titles, three examples of how a great brand communicates today. Chanel. It would not take more. The power achieved by a brand turned into an icon. Now to add to that equation Brad Pitt. Also: Chanel No. 5. You have the answer to much intrigue.

The change in policy by signing Chanel image Brad Pitt as the first man to announce its mythical fragrance Chanel No. 5. campaign is more hope for this 2012. Beyond this image itself, which will surely be of note, the experiment intrigues me.

The format questions, creating intrigue and launch of a balloon going in handy as a strategy for what may be the most anticipated season in years Chanel. Launch of the first image and Brad Pitt himself does not show her face, only a profile with the fraction of the mane and face, all in black and white.

Voiceover, marketing phrases compressed into three videos of 7 seconds each and all in suspense until October 15 at 12:01 Paris time. What are ready.

In Jared | Chanel No. 5, a perfume with history (I): from the 20s to the 60s
In Jared | Chanel Spring-Summer 2013: Wind pearls

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