Monday, November 26, 2012

Givenchy for H & M, the new partnership is false rumor (for now)

Givenchy HM

Today seems to be the day H & M, which has become the second international textile company, behind Inditex, the rumors are constant. Without having yet recovered from the recent collaboration with Maison Martin Margiela , which is already on sale in some countries , is already beginning to speculate what the new designer to collaborate with them, turn that comes to Givenchy. Since signing in Spain deny this information.

For now, from H & M have denied such information. The communication of who will star in the new partnership star would, a priori, around May 2013 for release in November 2013. Each year H & M has designed a capsule collection for a prestigious brand in the world of fashion, except this year that union with Marni was punctual and Anna dello Russo is not in the category of brand. If they continue their policy of combining ideas more accessible with less after Maison Martin Margiela touch something for everyone.

If we see the latest designs of Riccardo Tisci , the creative director Givenchy after we talked about everything but accessible to a mass audience, although it is more accessible than the recent collaboration with MMM clear bit. Givenchy has a more international image MMM between the public, thanks mainly to the market of cosmetics and perfumes, more accessible to the average consumer, far from being specialized in fashion and meet the designers of worship.

Apparently the rumor stems from Tumblr Confessions Fashion Industry on 19 November with the image you see in this article pertaining to the Spring-Summer 201 2 with Magdalena Frackowiak on the catwalk. This tumblr has been active since May 2012 and after he claims to be a student of fashion who works in the fashion industry in a fashion capital city in Western Europe. A tumblr that says receive 100 anonymous confessions every day. Among his other notable messages as " Jil S. is a bitch "or" The Saint Laurent SS13 Campaign goes to Kati N "(published on November 23 when the campaign with her ​​and was released in early October). I have no information on whether Confessions Fashion Industry is right or not, I am wary of this type of media.

As we must talk about something the ball started rolling and ended in cat walk queen and Twitter comments are constant as if it were an official notice. There's even a montage fact, we see the beginning of the article. An image is most effective. As much that is false.

The union between Givenchy and H & M would be great news but at the moment it is too early to talk about something other than a rumor denied by the Swedish brand.

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