Wednesday, November 7, 2012

Kate Moss, the obsession of the brands

Kate Moss Obsession

"Kate Moss is the Marilyn Monroe of today." I could summarize the life and influence of the British model in other more appropriate phrase that coined by John Galliano in 2002, to recognize the inspiration thread that her friend had brought his haute couture collection for Dior that season. Kate Moss would be the antithesis of Marilyn Monroe in beauty, but in terms of media power in terms of influence to speak as an equal or a superior. Only Kate Moss joined in 2011 $ 9.2 million as Forbes and his two companies managed 12.3 million pounds in revenue in 2011 .

Calvin Klein, the campaign that catapulted

Calvin Klein 1993

The walkways soar to certain types of models to a single audience far from the massive, let alone in the 90 without much fervor for fashion as today seems sold, but campaigns are brands that ultimately turn that Supermodel in someone popular and known worldwide.

Kate Moss Versace

Kate Moss debuted on the runway with 15 years as the face of a brand with 19 years. Yves Saint Laurent had seen in her the same as Versace also share in a group campaign with a cast that few times have we seen the same: Naomi Campbell, Linda Evangelista, Christy Turlington, Kate Moss, Carolyn Murphy, Stephanie Seymour, Shalom Harlow and Aya Thorgren. Almost all time most influential supermodels united under the Italian. Photographer Richard Avedon was.

1993 was not only the year that Kate Moss does go settling on the catwalk, but also achieves the most media impact that opens many doors, not forgetting the controversy that would haunt him throughout his life as a supermodel and public figure world. This is the year that leaves the Calvin Klein Underwear campaign, the same year that Bill Clinton made ​​one of his famous pot outlets and decided against that image sold under the label (absurd) of "heroin chic", the Kate Moss which will fail to avoid for years. The brand itself is not representing him great favor to avoid such a label since Calvin Klein in 1996 launched a campaign it called "Heroin Kids".

Calvin Klein Obsession

The American brand is crucial in creating image of Kate Moss, with a very thin model, black and white, small curves, low chest, a look bold and destructive, an innocent girl, a bad girl without being such, aesthetic line would continue for years, with Kate Moss at least until 1996, and then also continue with the other models.

Mario Sorrenti is in charge of continuing the controversial Calvin Klein in to The Face by Corinne Day. For the first time Kate Moss appears on a mass in a topless campaign, which over the years would become habitual. The fact that he was chosen for the fragrance 'oSession for Men' Calvin Klein also places him squarely against male desire, which won an audience from the start thanks to its special beauty.

Kate Moss Pirelli 1994

His first appearance in the exclusive Pirelli calendar, shot by Herb Ritts, continues to expand the taste for Kate Moss naked. Still, she has always said that it is not considered sexy.

Kate Moss became the early 90's in one of the iconic images of Calvin Klein. Far from being the model of a thousand marks, the UK was one symbol of all - with their sub-brands of jeans, perfumes, etc.. - Something that would last until 1999 and that in 2006 would recover for a new Calvin Klein Jeans campaign. This agreement brought him 500,000 pounds .

Kate Moss is a designer at TopShop

Kate Moss TopShop

Of all employment relationships that Kate Moss has had with the brands TopShop was one of the most fruitful. Of those that offer new challenges to the British after trying to march, to be the face of multiple signatures and receiving various awards in the world of fashion, as awarded by the Council of Fashion Designers of America in 2005 for his influence in the fashion industry or the Model of the Year at the British Fashion Awards 2006, was faced with the challenge of designing a new collection to the public.

The relationship with TopShop goes back to 2007, the signing was announced in October 2006 and ended in 2010 . At that time the British model launched 14 collections with TopShop explosion at a low cost of her turned into the call trendsetter of the moment.

Kate Moss TopShop 2009

The sale of the first collection for TopShop on May 1, 2007 was a complete madness to queue for hours to buy it. A year later he knew a new contract between Kate Moss and Topshop for $ 50 million for the British brand could use the image of the model in China. And in late December 2008 Kate Moss renewed for three more years with TopShop that ultimately did not materialize.

The collections were true Kate Moss style, with a taste for folk style , the Arabic style , the night , the fringe , leather, screen printed shirts , the transparencies ... A very trendy looking street trends.

The model of a thousand marks

Kate Moss Longchamp

Kate Moss went from being a model synonymous with a brand like Calvin Klein for 90 to live opposite in the next decade which would become the claim of many firms that can not associate with a specific.

About this chameleon status of models and brands and spoke in his day and again was Calvin Klein who is saved from this lack of judgment with the great Lara Stone as bait.

Kate Moss Chanel

If I had to think of one or two brands that represent Kate Moss in the 2000s would Longchamp and Just Cavalli, TopShop well, of course. But they have not been the only, the list is rather long: Dior, YSL , Prada, Burberry, Chanel, Balmain, Bulgari, Donna Karan, Isabel Marant, liu-jo, Stella McCartney, Salvatore Ferragamo, Rag & Bone, Versace ...

The obsession of the marks for her is more than a good criterion to associate a model to be presented to the general public and build your image. Meanwhile, Kate Moss current account keeps getting bigger.

The low cost wants the best. The romance with Mango

Kate Moss Mango

On April 11, 2011 we had official confirmation from the signing of Mango Kate Moss as the new face of the brand . A year later that ended his romance with another brand low cost TopShop looking to repeat the success of partnering with one of the top rated models intended to achieve better brand and facilitate their international expansion.

Mango came to end contract with Scarlett Johansson and previous experiences with celebrities like Penelope Cruz but union with Kate Moss is a remarkable level jump, in an adventure that is not missing another inseparable of the British, Terry Richardson , already known by the time Mango .

The result of this union are a cleaner campaigns , study and neutral backgrounds, the focus on the format television commercial and above all join the same idea TopShop: new trends for women looking to go to the last by a affordable price .

Kate Moss Mango

In Jared | Kate Moss, the model that changed modern fashion
In Jared | Kate: The Kate Moss Book, book this Christmas



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