Loewe is pleased to announce that Penelope Cruz will be the image of the brand in January 2013.
A good way to get up on Monday with that short sentence we received in our email by Loewe with the press release stating that Penelope Cruz will be the next face of the brand owned by LVMH the next three years from January 2013.
Loewe shares the views of the protagonists in their press release:
Loewe is an international firm proud of its Spanish roots. It is an authentic brand with lots of history. Their collections are made by master craftsmen and Spanish have always admired his work. I feel lucky to be part of this project.
Lisa Montague, CEO of Loewe:
Penelope Cruz is the perfect ambassador for Loewe, to represent our values, passion, authenticity and excellence.
Stuart Vevers, Creative Director:
As a designer, the powerful and sensual beauty Penelope has been for me an inspiration and a constant reference to my ideal Spanish woman since I came to Loewe.