In full holiday season, we are delighted by next summer campaigns and proposals coming. Longchamp shows its colorful handbags with starring Coco Rocha. In this campaign for spring-summer 2013, Longchamp is associated with Salim Gauwloos renowned choreographer, best known for his collaboration with Madonna on her Blond Ambition tour mythical.
This is the third consecutive season in which Coco Rocha is the signature image. A very wise choice in my opinion, because it gives a much more youthful brand. According to Marie-Sabine Leclercq, International Communications Director:
Coco is the perfect embodiment of women Longchamp: optimistic, dynamic, cosmopolitan, passionate about fashion without being a fashion victim.
Along with Coco, the brand has enjoyed the blonde Liisa Winkler, which as we discovered in the first season of the campaign. They show us the lines ready-to-wear and footwear, monísimas. Handbags for everyday wear, comfortable wedges esparto or very feminine sandals to match our daily outfits. And all in a very special environment, in the old terminal of the company TWA airport JFK New York, designed by architect Eero Saarinen. The building, now closed, remains an inescapable monument New York thanks to its spectacular aerodynamic lines. Moreover, this famous terminal and entered in the National Register of Historic Places U.S..
The images of the campaign, conducted by Max Vadukul, focus on handbags star of the season: the Longchamp 3D, the Gatsby line Sport and LM Cuir, all loaded with lots of color and style.