With this cold, these outfits rise in temperature. The American model Crystal Renn replaces Monica Cruz and becomes a very special pin-up to star in the new Agent Provocateur campaign, entitled On The Road. Narrated as a classic American road movie, the campaign revolves around a whirlwind of adventure and nostalgia.
Agent Provocateur has put together a fantastic creative team to show Crystal Renn as the fabulous and courageous protagonist of one of these films. Renn has modeled for major firms and has been the star of the campaign H & M, Chanel, Dolce & Gabbana, Saks Fifth Avenue, Jean Paul Gautier, Jimmy Choo, Barneys, Dsquared or Zac Posen.
Now, for the lingerie firm is simply spectacular and sexier than ever. It is also true that the brand requires. And part of the blame for this extreme sensuality is the location and atmosphere, places chosen by photographer Olivier Zahm (Purple magazine editor), head of the campaign:
For this season, the girls wanted Agent Provocateur escaping the city and the boudoir to get into the adventure. He had in mind the architecture of the beautiful stations of the 70's I found in the work of Ed Ruscha 'Twentysix Gasoline Stations' also figured women photographed by Helmut Newton in the same place, playing with hoses suppliers. Gas stations are a fetish, a place to have fun and stretch their legs after hours at the wheel, where match and accidentallyxtraños
Creative Director, Sarah Shotton, describes the inspiration:
The campaign embodies the brilliance and strength of the Spring / Summer 2013. I wanted to capture in it the spirit of freedom and wilderness adventure that feel when I see the movie 'Thelma and Louise' or when I listen to Joan Jett. Crystal appears transformed into a prom queen rock & roll, with that retro glam sensibility that characterizes our brand.
I look forward to next season autumn 2013, as its protagonists are Monica and Penelope Cruz, but that we still have to wait a few months.