Friday, January 4, 2013

Chanel is not immune to the controversy of the younger models in their summer campaign

Chanel Summer 2013

Chanel had long pointed not to generate controversy somewhat beyond what we like or dislike their shows or if we mola Brad Pitt in Chanel No. 5. We return to the issue of age and models. Is it OK to choose a model seen in 16 years for the brand image of the face of the Spring-Summer season 2013? Some say no, others that it is something serious and others would not have guessed that this age is not looking his birth certificate.

Chanel Summer 2013

The eyes are two models: Hardin Ondria Lambert and Yumi, two future talent at just 16 years old, both born in 1996 when crusaders and profiles much data online does not fail (as they watch a news or other lower the age U.S. to Hardin).

Together with these two very young models a veteran: Stella Tennant , Chanel impeccable image in recent years. Believe it or not, Stella Tennant and is turning 43 on the 17th of December, which is premiering let the 42 as they say. And this season he signed with 41. Neither the previous two models together at that time made a Tennant. Age aside, neither would make a Tennant because she is unique.

Chanel Summer 2013

While we are thinking how young they are, mind you, in a Chanel campaign ... behold the past fashion weeks spring summer 2013 both names localizaréis many catwalks above. We have more experience than many models or Spanish lived shampoos that advertise fake accents. So no one can deny that they are models. A Yumi Lambert interviewed him anywhere Models , in case you want to know more. And hopefully speak Hardin Ondria few days and so we see it in more detail because it can promise. Ondria Hardin has already seen other similar controversies .

Chanel Summer 2013

Karl Lagerfeld has responded to controversy over the age statements WWD Ondria saying that Hardin does not look 15 years but 18 or 19. If at the time was 16 met the targets set by the Health Council of Fashion Designers of America ( CFDA ) . If not, then no, of course.

Chanel Summer 2013

Controversy over age aside, what matters most to me and highlight of this campaign, I do not see anything to talk about it, is greater orientalization in the message with a context and clear. Not only is the inspiration or not the clothes but the context of the campaign is a traditional Japanese house. Is clear: Asia is what matters in 2013 , Europe and America are conquered and exploited.

Chanel Summer 2013

Official site | Chanel
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