& Other Stories, the brand new H & M will open its first store in Spain in Barcelona next spring 2013. The Swedish firm has chosen the Catalan capital and six European cities to launch its new brand, which will compete in a price range higher than COS , So this time the term is too distant low cost.
Barcelona, with a shop on Passeig de Gracia, joins the list of European cities in which we see: London, Milan, Berlin, Paris, Copenhagen and Stockholm. Seven prominent enclaves in which highlights a clear absence: Madrid. From H & M international inform us about it:
We were looking for, at the time of the opening of our stores, major European cities beginning, and we are proud to announce our first seven stores in great locations. We are definitely looking for other major cities and locations, but our expansion strategy is something we can not yet confirm.
As expected, & Other Stories start your business with the physical, at street level, and part online since opened its online store in ten European countries: Spain, UK, France, Germany, Italy, Sweden, Finland Belgium, Denmark and the Netherlands. The web is Stories.com .
By subscribing to the website itself found that the ateliers & Others Stories are in Stockholm and Paris. Just look at the brand channel on YouTube to analyze communication and seek to project image: all based on the handmade, in feelings, in a slow fashion consumption ... Look at them in stride because there is much to learn in these videos of a few seconds.
H & M has a clear objective: to grow very strong in 2013 and attempt to snatch the top spot from Inditex . How? Further diversifying, investing in private labels, Inditex based tactics.
Official Site | Other Stories
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